As the lighting designer for the "Art of the Motorcycle" at the Guggenheim Museum at the Venetian Hotel in Las Vegas, Luce Group Partner Traci Klainer (as an independent contractor) was responsible for lighting over 100 motorcycles in an exhibit designed by well known architect Frank Gehry, housed in a building designed by Rem Koolhaas.
Due to the complexity of the design - large photo-realistic images, numerous display cases containing themed ephemera, randomly placed video screens, and the cavernous space, the lighting required a multi-faceted approach.
Using both architectural and theatrical equipment, hung at a variety of heights and angles, Ms. Klainer carved out the individual objects while tying the disparate elements together. The Gehry walls and platforms - covered in finishes ranging from bold colors to mirror, were evenly and vibrantly lit. The motorcycles and other forms of two-wheel transportation emerged from these backgrounds, their lines and mechanics highlighted, focusing and enhancing an already exciting experience.