Luce Group designed the layout, decor, and lighting for the Loire Valley Wine Bureau's wine tasting events 2002-2005. These press and industry events - which took place in such venues as the Metropolitan Pavilion and Altman Building in New York, the Prudential Center Skywalk in Boston, Germania Place in Chicago, and the Reagan Building in Washington, DC - opened new markets for the products and introduced the attendees to the region. Luce Group incorporated the Loire Valley graphics into banners and dimensional elements to create the ambiance of the Loire countryside. These items were designed to travel easily and be used independently at satellite events.